When I was trying to publicize someone else, I was relentless. I would call TV producers, newspaper and magazine writers almost daily until they gave in and gave my client some serious facetime.
It always seems harder when you are trying to publicize yourself because it's easy to take rejection personally. Don't.
My first line of attack was to give, not ask. I researched what my potential targets were writing about or giving air time to. Then I researched those topics and gave them leads, soundbites, research and angles they might not have thought of themselves. I did this relentlessly not because I was a media hound, but because I was being paid to do it.
I needed the income. Tuition bills for the kids' education loomed and I wanted to keep my job.
My client appreciated my efforts even if they didn't yield visible results until many weeks later. I kept trying to connect with the producers and writers until they saw me as someone who had something of value for them.
That's the ticket here. I will have to be my own press agent and pursue the market until it recognizes me as a resource and expert that will help them look good.
The key is to get names and phone numbers and there are media directories you can buy with this information. There is hard copy and online copy. Since the workforce changes so often, the online information is more likely to be up-to-date. If I intend to pay for any information, entrance to one of these directories would be worth it. First, I will contact people I know in marketing and publicity to find out the most cost effective way to go.
Anyone can get this information if you just start asking. Pick a company or non-profit that gets regular coverage and call them. Ask to talk to their Director of Communications and start asking questions. If you call in the late afternoon near the end of a week, you are more likely to find someone who will take the time to give you the information.
When I have more written, I will go this route.
Monday, February 28, 2011
Friday, February 25, 2011
Writing Discoveries
When do I write the best? In the morning. I'm sharpest with the most energy in the morning. I can write any time of day, as I am writing this at 6 PM, but my favorite time is also the morning because it's quiet and I feel like I get a "jump" on the day.
Strength Finders identified "achiever" as one of my top strengths, so if I have been productive, like written several pages in the morning, I feel like I've had a good day. And it's only morning! So I have the opportunity to have more successes before the day is over.
Since it's still February and I have an outline, a blurb, and 10 pages written, I figure I can have at least 150 pages by the end of March, writing about 5 pages a day. That will almost be the whole book.
If you are the kind of person who likes to pray and since you are reading this, you might care about me, please pray that I adhere to this schedule.
I have also discovered that it's best not to stop writing until I have at least one breakthrough per session. Today I had 2. That's BIG!
Strength Finders identified "achiever" as one of my top strengths, so if I have been productive, like written several pages in the morning, I feel like I've had a good day. And it's only morning! So I have the opportunity to have more successes before the day is over.
Since it's still February and I have an outline, a blurb, and 10 pages written, I figure I can have at least 150 pages by the end of March, writing about 5 pages a day. That will almost be the whole book.
If you are the kind of person who likes to pray and since you are reading this, you might care about me, please pray that I adhere to this schedule.
I have also discovered that it's best not to stop writing until I have at least one breakthrough per session. Today I had 2. That's BIG!
Connecting the Thoughts of a Lifetime
I have a friend who lived in a small house for more than 20 years before she moved to the size she had been decorating in her mind for years and years. All the bits and pieces that were crammed into a small space now looked perfect with space and elegant design guiding the placement of each item. It was as if she had known that she would double the square feet of her home and she wanted every element of decor to fit that scheme. Only she could see that invisible design for a long time. Now everyone can see it in the new home.
That's how I see Zip It! I have been thinking about communication for a lifetime and now I am gathering the threads of those thoughts and they all seem to work together.
Take the writings of John Powell S.J., communication guru of the 1960's,70's, and 80's. I used to use his books when I taught acting, especially the "Emotional Checklist" he details in The Secret of Staying in Love, Argus Communications 1974. I just wrote to see if I can have permission to reprint that list in my book.
Everything is fair game. One son gave me the title, one son gave me a new word which I will be using in the book, and a friend told me an anecdote just last night which is now in the book. Be careful when you speak with friends who are writers. All is fair in love, war and book writing.
What themes in your life do you see coming together as though you knew that you would be putting them together some time in the future? An interesting thing to think about.
That's how I see Zip It! I have been thinking about communication for a lifetime and now I am gathering the threads of those thoughts and they all seem to work together.
Take the writings of John Powell S.J., communication guru of the 1960's,70's, and 80's. I used to use his books when I taught acting, especially the "Emotional Checklist" he details in The Secret of Staying in Love, Argus Communications 1974. I just wrote to see if I can have permission to reprint that list in my book.
Everything is fair game. One son gave me the title, one son gave me a new word which I will be using in the book, and a friend told me an anecdote just last night which is now in the book. Be careful when you speak with friends who are writers. All is fair in love, war and book writing.
What themes in your life do you see coming together as though you knew that you would be putting them together some time in the future? An interesting thing to think about.
Thursday, February 24, 2011
Create Your Audience
After reading a blog entry by Rich Frishman, sent to me by a very dear friend, I realized that, unless you are famous, it is important to be your own press agent.
Many of you don't know that in 1997-98 I was a Press Secretary for someone in the DC political arena and I figured out how to do that job from zero because some serious tuition payments were pressing. (We were trying to educate the kids without debt and made it through college. Two had graduate school debt, alas.)
Way before it is necessary to have the audience, you have to build it, in my case, one reader at a time. As influential and interested people come across my mind, I reach out to them to see if they want to know what I am writing about.
I use a book by Lisa Haneberg in a class I teach for Middle Managers, High Impact Mddle Management. I have emailed here before because my efforts to download a template she recommended wasn't working. She responded quickly and the lesson I learned in 1997 was still valid. Don't let your perception of someone's importance prevent you from reaching out to them. Anyone is fair game.
She answered me then and she has answered me again, giving me a little encouragement. She even said she would look at the book when it's ready.
That's huge. She is a well-respected expert in the management and leadership training world with serious credentials. And she answered my email in less than a day!
So even though I am still in the infancy stages of Zip It!, I am "enlarging my territory" as Jabez wanted to do in Old Testament days.
If you have boxes of unsold books in your garage, or worse, your living room, start to daily and consistently enlarge your territory. Blog and relate what you have written to world events. Do this daily, like exercise and vitamins. Reach out to anyone who has ever had an interest in you and what you do, daily, like exercise and vitamins. Any place you have ever taught or lectured at is also fair game. Do that daily, like exercise and vitamins.
I think you get my drift.
A comedian once said that "Every day is the dawn of a new error." A pox on that kind of thinking. Every day is the dawn of a new opportunity.
Many of you don't know that in 1997-98 I was a Press Secretary for someone in the DC political arena and I figured out how to do that job from zero because some serious tuition payments were pressing. (We were trying to educate the kids without debt and made it through college. Two had graduate school debt, alas.)
Way before it is necessary to have the audience, you have to build it, in my case, one reader at a time. As influential and interested people come across my mind, I reach out to them to see if they want to know what I am writing about.
I use a book by Lisa Haneberg in a class I teach for Middle Managers, High Impact Mddle Management. I have emailed here before because my efforts to download a template she recommended wasn't working. She responded quickly and the lesson I learned in 1997 was still valid. Don't let your perception of someone's importance prevent you from reaching out to them. Anyone is fair game.
She answered me then and she has answered me again, giving me a little encouragement. She even said she would look at the book when it's ready.
That's huge. She is a well-respected expert in the management and leadership training world with serious credentials. And she answered my email in less than a day!
So even though I am still in the infancy stages of Zip It!, I am "enlarging my territory" as Jabez wanted to do in Old Testament days.
If you have boxes of unsold books in your garage, or worse, your living room, start to daily and consistently enlarge your territory. Blog and relate what you have written to world events. Do this daily, like exercise and vitamins. Reach out to anyone who has ever had an interest in you and what you do, daily, like exercise and vitamins. Any place you have ever taught or lectured at is also fair game. Do that daily, like exercise and vitamins.
I think you get my drift.
A comedian once said that "Every day is the dawn of a new error." A pox on that kind of thinking. Every day is the dawn of a new opportunity.
Wednesday, February 23, 2011
How To Follow This blog
I inadvertently disabled the "Follow" option which is now on the upper right of the blog. If you click on the google logo, you should be able to register to follow the blog. Please let me know if you have trouble registering.
Thanks so much for your interest.
Thanks so much for your interest.
The Blurb
I just wrote the blurb and that's a good sign for me. It came easily. This book is in the front of my brain just waiting to be birthed.
If you have feedback on the blurb, please don't hold back.
The Blurb
Book Blurb
Zip It! is the secret to effective communications. Why don't we make an impact on others? We say too much. We don't “zip it”. Why don't other people feel heard? Because we don't zip it, we blather on and don't listen. Why do people misbehave? Because they don't feel heard, we don't speak the words they need to hear, and the speaking/listening process is broken.
Learn the power of the “zip”, and 19 other powers that will make you a better communicator. Learn the peril of the zip and landmines to avoid. Transform from a person who monologues and become a collaborative communicator.
Just because you said something doesn't mean it was heard. Practicing the techniques in Zip It! will ensure that you are heard and that others hear you, the words you say, the feelings you have, the full measure of you. Zip It! will also make you much better at assessing the full measure of others.
If you have feedback on the blurb, please don't hold back.
The Blurb
Book Blurb
Zip It! is the secret to effective communications. Why don't we make an impact on others? We say too much. We don't “zip it”. Why don't other people feel heard? Because we don't zip it, we blather on and don't listen. Why do people misbehave? Because they don't feel heard, we don't speak the words they need to hear, and the speaking/listening process is broken.
Learn the power of the “zip”, and 19 other powers that will make you a better communicator. Learn the peril of the zip and landmines to avoid. Transform from a person who monologues and become a collaborative communicator.
Just because you said something doesn't mean it was heard. Practicing the techniques in Zip It! will ensure that you are heard and that others hear you, the words you say, the feelings you have, the full measure of you. Zip It! will also make you much better at assessing the full measure of others.
Tuesday, February 22, 2011
This Burning Land
Jennifer Griffin (Fox News) has alerted me to the publication of the book she co-authored with her husband, Greg Myre (NPR editor and former reporter for the Associated Press):
http://search.barnesandnoble.com/This-Burning-Land/Greg-Myre/e/9780470550908
It's available on Amazon and Barnes and Noble and deals with matters of life and death they witnessed and wrote about in their stint in the Middle East.
Can't wait until my copy arrives.
http://search.barnesandnoble.com/This-Burning-Land/Greg-Myre/e/9780470550908
It's available on Amazon and Barnes and Noble and deals with matters of life and death they witnessed and wrote about in their stint in the Middle East.
Can't wait until my copy arrives.
To Do List #1
Listening to others gave me ideas for a "to do" list that I generated quickly:
1. Make a list of people who might write a blurb for the book, colleagues,
famous friends, infamous friends, people from many professions, males and
females.
2. Make a list of people who might have anecdotes to share for the content of
the book and get their permission to use their stories.
3. Make a list of students who have benefited from my teaching and get examples
from them of the uses and misuses of my techniques, also successes and
failures of communicating effectively on the job.
4. Contact anyone who ever said my work made a difference in their life.
5. Keep track of responses of what people think is working and what might need
to be done differently.
6. Contact every published writer I know and ask for advice.
7. Make a list of all publishers of the writers on "communication" that I admire.
8. Buy ISBN numbers from: https://www.myidentifiers.com/
I have done this and I took advantage of the "deal". I bought 10 numbers for less than the price of buying 2 individually. This is to cover an ebook, a text book, an audio book and many versions of the content.
1. Make a list of people who might write a blurb for the book, colleagues,
famous friends, infamous friends, people from many professions, males and
females.
2. Make a list of people who might have anecdotes to share for the content of
the book and get their permission to use their stories.
3. Make a list of students who have benefited from my teaching and get examples
from them of the uses and misuses of my techniques, also successes and
failures of communicating effectively on the job.
4. Contact anyone who ever said my work made a difference in their life.
5. Keep track of responses of what people think is working and what might need
to be done differently.
6. Contact every published writer I know and ask for advice.
7. Make a list of all publishers of the writers on "communication" that I admire.
8. Buy ISBN numbers from: https://www.myidentifiers.com/
I have done this and I took advantage of the "deal". I bought 10 numbers for less than the price of buying 2 individually. This is to cover an ebook, a text book, an audio book and many versions of the content.
The Magic Begins
First, if you haven't signed up to follow this blog, please do. That way you don't have to remember to find it when you are curious. It will remember you. Only 3 people have registered to follow this blog but I hope that more will follow and not just be one time lookers.
The last time I began a venture on the scale of this book writing season of my life was in 1983 when I began a professional theatre company in Alexandria, VA. Once I dedicated the process to God, doors began to open that I couldn't possibly have foreseen. I remember developing a business plan, the first I had ever done, and in the process of getting endorsements, I stumbled on the best friend of the developer who was considering giving us free space.
Who could plan that? With the best friend's endorsement and other business leaders in lockstep, the developer gave us free space for 9 years (under my tenure) worth more than $60,000 per year. There are scores of examples of these kinds of "coincidences" that were the invisible made visible to us. Money, supplies, talent, supporters, and the review that launched our success, "Better than Broadway", were unexpected, amazing and blessings.
So, after my initial posting yesterday, I am humbled that the process of "guided steps" is beginning again. I know that God guides and all I have to do is follow.
More than 95 people have read my blog today and more than 75 did so yesterday.
I have another blog to recommend which has incredible information and was given to me by published authors who I respect incredibly. And I have the phone number to schedule my first talk radio interview. That's in the first 24 hours.
Here are the details. Look at the blog by Rich Frishman. His personality is so large it just pops off the screen. He has conferences and I am hoping to attend his NYC one in the late spring. He "guarantees" that if you attend you will have one book published in a year. Sounds like he's in a fantasy land, but, if my friends who are VERY well-respected authors think there is something in his conference for them, I'm on board.
Rich has links to further information all through his blog and you can sign up easily for regular delivery. Quoting from his blog:
"100% money back guarantee http://www.author101university.com"
Subscribe at http://www.rickfrishman.com and receive Rick's "Million Dollar Rolodex"
I did that today and already the volume of useful information is overwhelming and necessary.
As for the radio interview, Armstrong Williams, radio talk show host and long time friend and colleague, has given me the phone number of his producer to call and schedule a pre-book publishing interview. YIPPEE!
Another friend and author from the UK has advised me to write the "blurb" about the book quickly. I plan to do that tomorrow so look for that posting. That will help me market the book, describe the book and target my efforts. Her book, Live Life Big, or Stay in Bed: Realizing and Releasing Potential in Women by Heather Puffett and Hazel Pattison, is very useful for women who need mentoring and for mentors who need to know how to mentor. (It's available on Amazon.)
Next post is the "to do list" that came out of yesterday's work.
The last time I began a venture on the scale of this book writing season of my life was in 1983 when I began a professional theatre company in Alexandria, VA. Once I dedicated the process to God, doors began to open that I couldn't possibly have foreseen. I remember developing a business plan, the first I had ever done, and in the process of getting endorsements, I stumbled on the best friend of the developer who was considering giving us free space.
Who could plan that? With the best friend's endorsement and other business leaders in lockstep, the developer gave us free space for 9 years (under my tenure) worth more than $60,000 per year. There are scores of examples of these kinds of "coincidences" that were the invisible made visible to us. Money, supplies, talent, supporters, and the review that launched our success, "Better than Broadway", were unexpected, amazing and blessings.
So, after my initial posting yesterday, I am humbled that the process of "guided steps" is beginning again. I know that God guides and all I have to do is follow.
More than 95 people have read my blog today and more than 75 did so yesterday.
I have another blog to recommend which has incredible information and was given to me by published authors who I respect incredibly. And I have the phone number to schedule my first talk radio interview. That's in the first 24 hours.
Here are the details. Look at the blog by Rich Frishman. His personality is so large it just pops off the screen. He has conferences and I am hoping to attend his NYC one in the late spring. He "guarantees" that if you attend you will have one book published in a year. Sounds like he's in a fantasy land, but, if my friends who are VERY well-respected authors think there is something in his conference for them, I'm on board.
Rich has links to further information all through his blog and you can sign up easily for regular delivery. Quoting from his blog:
"100% money back guarantee http://www.author101university.com"
Subscribe at http://www.rickfrishman.com and receive Rick's "Million Dollar Rolodex"
I did that today and already the volume of useful information is overwhelming and necessary.
As for the radio interview, Armstrong Williams, radio talk show host and long time friend and colleague, has given me the phone number of his producer to call and schedule a pre-book publishing interview. YIPPEE!
Another friend and author from the UK has advised me to write the "blurb" about the book quickly. I plan to do that tomorrow so look for that posting. That will help me market the book, describe the book and target my efforts. Her book, Live Life Big, or Stay in Bed: Realizing and Releasing Potential in Women by Heather Puffett and Hazel Pattison, is very useful for women who need mentoring and for mentors who need to know how to mentor. (It's available on Amazon.)
Next post is the "to do list" that came out of yesterday's work.
Help is Pouring In
I woke up to lots of feedback and I hope I will receive some more.
Charlene Fu, publisher author, sent me many entries from blogger Rich Frishman.
Dear Charlene,
Happy Sunday.
On Friday I had to go to the Social Security office to get some things done.
I met with a lady who probably had been working at that office for at least
150 years. When I walked in I told her that this should not take long and she
said "Well I will be the judge of that!" I could not figure out why she was combative
right off the bat. But then realized that most people were probably rude to her.
I am reading a great book- "365 Thank Yous" by John Kralik. Great book! So I figured
let me take a shot. In the middle of our "interview" when she kept telling me how
everything was "impossible" (and basically to go screw myself) I decided to keep smiling
and I thanked her for helping me. ........Nothing..... not a word.... not a smile.....
Then I don't know what happened. She sort of just transformed. 15 minutes later she said
"Ok- I figured it out- and you are all set." And she smiled.
I thanked her again and now she became even more helpful. At the end - I shook her hand
and got her name. She was amazed. Seemed like no one ever went to shake her hand.
Interesting lesson here... A Thank you....can go a long long way.
--------
Author101university March 3-6 in LA
http://www.author101university.com
We are less than 2 weeks away. We only have room for about
200 people and we are getting close to being sold out. Last
year we "closed the doors" a week before the event started.
Meet agents, editors and learn how to promote
your business. This will change your life.
I promise! (more below)
-------------
Quote of Day:
"Common sense in an uncommon degree is what the world calls wisdom"
Samuel Taylor Coleridge
================================================
TIP #1 Another great Pitch Formula for you
================================================
As I promised in my last tip, here's another great
fill-in-the-blank formula you can use to create a show pitch
that is guaranteed to grab a producer's attention virtually every
time ... (Please forward this e-mail to anyone it might help)
* Pitch Formula: "___ clues that your _______ is ____________ "
And here's a couple of examples of how you might apply it:
Show Pitch: "5 clues that your spouse is cheating on you"
Show Pitch: "5 clues that your company is getting ready to
start downsizing"
Everyone loves a good mystery. Everyone loves to crack the code or
spot something before everyone else does. This formula appeals to
that desire and is pretty much universally applicable to any
situation.
To get Alex Caroll's entire database of the Biggest 1,364 radio shows
in America (all have at least 100,000 listeners), complete
with show descriptions and number of listeners for each show,
visit my website: http://www.publicityvault.com. His is the
only database available of just the big shows ... all others
are loaded with little podunk shows.
=======================================================
TIP # 2 AUTHOR101UNIVERSITY IS MARCH 3 to 6 IN LA
=======================================================
If you have a book- or a book proposal- you have to come in
March. We will have 2 panels of agents and publishers and
2 meet and greet sessions. You can pitch your book directly
to an agent. They will be there looking for you.
Check out video by Tom Antion about the event:
http://www.youtube.com/watch?v=ofSjcq1aaDQ&feature=youtube_gdata_player
We have 25 teachers, agents, and publishers to teach you..
Meet:
Stefanie Hartman- Platform Builder
Gary Goldstein the producer of "Pretty Woman" just agreed to teach.
David Riklan- will teach you how to make money with social media.
Bill Gladstone- super literary agent
Tom Antion- Internet Guru- Make money as you sleep
Scott Hoffman- New York Literary Agent
Loral Langemeier- New York Times Best Seller and money expert
Steve Harrison- Publicity expert- host of The Publicity Summit
Many other agents and editors you can PITCH face to face.
We are less than two weeks away...
100% money back guarantee
http://www.author101university.com
=========================================
TIP # 3 Video on #1 secret for getting major publicity
==========================================
Check out this video from my friend Steve Harrison
on the #1 secret for getting major national publicity at:
http://www.thebigsecrettogettingpublicity.com/?10065
There's nothing like getting some major publicity
to make sales soar for whatever you're promoting.
In the publishing world, an appearance on a top
national TV show like Oprah, Today, Good Morning
America, The View or article in major publication
like Time, Newsweek, People or the New York Times,
can propel a book to the bestseller list almost
overnight.
But scoring publicity hits in major media outlets
like those isn't easy.
There is however one big secret, which if you know
and use it, dramatically increases your chances of
getting coverage in the biggest magazines,
newspapers and radio/TV shows across the country.
No, the secret isn't about writing the world's
greatest press release or press kit.
No, the secret also isn't about having a great
publicity idea or hook (though that's important too).
Nor is the secret about hiring a high-priced
PR firm (though every top publicist knows and
practices the secret).
In fact, the chances are good nobody has ever told
you about the secret -- but once you understand and
put it to work, you'll find it much easier to get
big-time media coverage.
To discover the secret, go here now and see the video:
http://www.thebigsecrettogettingpublicity.com/?10065
===============================================
Tip # 4 The Best Time of Year to Query Agents
===============================================
The Best Time of Year to Query Agents
by: Jeff Rivera, founder of HowtoWriteaQueryLetter.com
As any book publishing professional will tell you, now is the time when the industry goes on hiatus. But guess what? This is one of the best times of the year to pitch agents. Why? Because agents may slow down during the hiatus period but they cannot help but sneak a peak at their email.
I know because I deal with literally hundreds of literary agencies every year.
They're constantly searching for the next hot thing to represent. And if it's sent to them now, they will have enough time to spit polish it before the industry starts back up again in January.
What's so special about January? Editors come back from the holidays with a fresh new perspective. They're also loaded up with their expense accounts all over again so they'll be ready to rock n' roll when they use those accounts to lunch with your new agent.
Expense accounts are often on a "use it or lose it" basis. If the editor didn't use all their "lunch money" last year they'll receive an even less amount this year. It's also around the time when editors and editorial directors have set or about to set their editorial schedules. So, what better time to submit to agents!
If you have something solid and ready, get your query letter together. And it better be good because you only have one shot with these agents. What are agents looking for right now more than ever?
1) Middle grade - If you've written the next Diary of a Wimpy Kid, especially a funny book for boys now's the time to pitch it.
2) Young Adult fiction - Hot, Hot, Hot! If you have a YA book, nothing's hotter in the industry. It's the one genre that has not dipped in sales tremendously. In fact, agencies are adding more agents to their rosters, specifically looking for this genre. More agents means more opportunities for you.
3) Graphic novels - If you're an author who has had a difficult time selling your novel, think about adapting it as a graphic novel. The great thing is, you don't have to be able to draw. Simply align yourself with a great artist. Create a 5-page sample of your work, a detailed summary and presto! That's all you need. 100% of the clients we've done this for have gotten agents.
4) Celebrity Memoirs - If you've got connections to celebrities, even D-List Reality TV star celebrities, this is a sure bet. Submit a solid book proposal "co-written" or ghost written by you and your hot celebrity and two things will happen: 1) The sun will rise tomorrow 2) An agent will request to read your proposal.
5) High Platform Nonfiction - If you have a huge opt-in mailing list, are the president of a large charity or organization, own your own PR firm, or have strong media connections, now's the time to write a book. Remember, if it's a nonfiction book, you only need write a book proposal, not the entire manuscript. With a strong platform, you'll have agents chasing after you instead of the other way around. 100% of the clients we created book proposals for have landed agents and damn good ones within a week or two.
Remember, you only have one shot with these agents. So, make sure your query letter is as solid as possible. If you need help writing a winning query letter, contact: [YOUR EMAIL] and we'll help you. 100% of the query letters we've ghost written have received at least 10 top agents that have requested to read their manuscripts or proposals.
===================================
TIP # 5 TRAIN WITH JACK CANFIELD
===================================
My good friend and mentor Jack Canfield is holding his second annual Train the Trainer program starting this February.
Jack is by far one of the most talented teachers I've ever met when it comes to training, speaking and presentation style.As you know I have been working with Jack since 1993. I believe in Jack and I believe that he can change your life!
If you have ever considered speaking as a profession, and I know a lot of you have,
I highly recommend that you put Jack's training on your resume.
In this training, Jack doesn't just teach you how to deliver his principles of success,
he teaches you how to show up authentically in the room and be genuine, present, and as real as can be.
He covers an extensive amount of material - from how to set up a room, to presentation skills, to group exercises, and more.
His promise is that by the end of the entire yearlong training, each and every student will have the ability to present 3 whole days on information to any size group or organization.
****SPECIAL NOTE: My readers get a $4000. DISCOUNT***** Check the link below
http://www.jackcanfield.com/cmd.php?Clk=4048955
==================================================
TIP # 6 Get a Free Copy of "The Millionaire Messenger"
==================================================
Brendon Burchard, founder of Experts Academy, is giving away copies of his new book "The Millionaire Messenger."
https://burchardgroup.infusionsoft.com/go/mm/frishmr
The book doesn't come out until March, but Brendon is giving away review copies to amp up the market.
He only has 1000 to give, so go grab your copy today. I am!
You probably know Brendon from his multi-million dollar launches, or his $5,000 seminars like Experts Academy.
But he started out as a simple guy with a great message. He turned his advice and life experience into a brand that changes millions of people's lives.
"The Millionaire Messenger" is about how we can all make a difference and a fortune with our advice, expertise and how-to information.
Learn more and hear Brendon talk about the book here:
https://burchardgroup.infusionsoft.com/go/mm/frishmr
Oh, and be sure to get your complimentary copy today before they're all gone.
=======================
PERMISSION TO REPRINT:
=======================
You may reprint any items from "Rick's Sunday Tips" in your own print or electronic newsletter.
But please include the following paragraph:
Reprinted from "Rick Frishman's Sunday Tips"
Subscribe at http://www.rickfrishman.com and receive Rick's "Million Dollar Rolodex"
If you like my newsletter, please pass it on to your friends, clients and colleagues.
----------------------------------------------------------------------------------
Note: I'm a compensated affiliate for some of the programs I tell you about.
I only tell you about people and programs I have checked out and believe in.
-----------------------------------------------------------------------------------
Let me know if I can help you in any way.
I can't wait to see you in March!
To Your Success
Rick
Rick Frishman
Founder, Planned Television Arts
Publisher, Morgan James Publishing
5 Penn Plaza, 23rd Floor
New York, NY 10001
(212) 655-5470 Office
516-908-4496 Fax
http://www.rickfrishman.com
http://www.morganjamespublishing.com
Charlene Fu, publisher author, sent me many entries from blogger Rich Frishman.
Dear Charlene,
Happy Sunday.
On Friday I had to go to the Social Security office to get some things done.
I met with a lady who probably had been working at that office for at least
150 years. When I walked in I told her that this should not take long and she
said "Well I will be the judge of that!" I could not figure out why she was combative
right off the bat. But then realized that most people were probably rude to her.
I am reading a great book- "365 Thank Yous" by John Kralik. Great book! So I figured
let me take a shot. In the middle of our "interview" when she kept telling me how
everything was "impossible" (and basically to go screw myself) I decided to keep smiling
and I thanked her for helping me. ........Nothing..... not a word.... not a smile.....
Then I don't know what happened. She sort of just transformed. 15 minutes later she said
"Ok- I figured it out- and you are all set." And she smiled.
I thanked her again and now she became even more helpful. At the end - I shook her hand
and got her name. She was amazed. Seemed like no one ever went to shake her hand.
Interesting lesson here... A Thank you....can go a long long way.
--------
Author101university March 3-6 in LA
http://www.author101university.com
We are less than 2 weeks away. We only have room for about
200 people and we are getting close to being sold out. Last
year we "closed the doors" a week before the event started.
Meet agents, editors and learn how to promote
your business. This will change your life.
I promise! (more below)
-------------
Quote of Day:
"Common sense in an uncommon degree is what the world calls wisdom"
Samuel Taylor Coleridge
================================================
TIP #1 Another great Pitch Formula for you
================================================
As I promised in my last tip, here's another great
fill-in-the-blank formula you can use to create a show pitch
that is guaranteed to grab a producer's attention virtually every
time ... (Please forward this e-mail to anyone it might help)
* Pitch Formula: "___ clues that your _______ is ____________ "
And here's a couple of examples of how you might apply it:
Show Pitch: "5 clues that your spouse is cheating on you"
Show Pitch: "5 clues that your company is getting ready to
start downsizing"
Everyone loves a good mystery. Everyone loves to crack the code or
spot something before everyone else does. This formula appeals to
that desire and is pretty much universally applicable to any
situation.
To get Alex Caroll's entire database of the Biggest 1,364 radio shows
in America (all have at least 100,000 listeners), complete
with show descriptions and number of listeners for each show,
visit my website: http://www.publicityvault.com. His is the
only database available of just the big shows ... all others
are loaded with little podunk shows.
=======================================================
TIP # 2 AUTHOR101UNIVERSITY IS MARCH 3 to 6 IN LA
=======================================================
If you have a book- or a book proposal- you have to come in
March. We will have 2 panels of agents and publishers and
2 meet and greet sessions. You can pitch your book directly
to an agent. They will be there looking for you.
Check out video by Tom Antion about the event:
http://www.youtube.com/watch?v=ofSjcq1aaDQ&feature=youtube_gdata_player
We have 25 teachers, agents, and publishers to teach you..
Meet:
Stefanie Hartman- Platform Builder
Gary Goldstein the producer of "Pretty Woman" just agreed to teach.
David Riklan- will teach you how to make money with social media.
Bill Gladstone- super literary agent
Tom Antion- Internet Guru- Make money as you sleep
Scott Hoffman- New York Literary Agent
Loral Langemeier- New York Times Best Seller and money expert
Steve Harrison- Publicity expert- host of The Publicity Summit
Many other agents and editors you can PITCH face to face.
We are less than two weeks away...
100% money back guarantee
http://www.author101university.com
=========================================
TIP # 3 Video on #1 secret for getting major publicity
==========================================
Check out this video from my friend Steve Harrison
on the #1 secret for getting major national publicity at:
http://www.thebigsecrettogettingpublicity.com/?10065
There's nothing like getting some major publicity
to make sales soar for whatever you're promoting.
In the publishing world, an appearance on a top
national TV show like Oprah, Today, Good Morning
America, The View or article in major publication
like Time, Newsweek, People or the New York Times,
can propel a book to the bestseller list almost
overnight.
But scoring publicity hits in major media outlets
like those isn't easy.
There is however one big secret, which if you know
and use it, dramatically increases your chances of
getting coverage in the biggest magazines,
newspapers and radio/TV shows across the country.
No, the secret isn't about writing the world's
greatest press release or press kit.
No, the secret also isn't about having a great
publicity idea or hook (though that's important too).
Nor is the secret about hiring a high-priced
PR firm (though every top publicist knows and
practices the secret).
In fact, the chances are good nobody has ever told
you about the secret -- but once you understand and
put it to work, you'll find it much easier to get
big-time media coverage.
To discover the secret, go here now and see the video:
http://www.thebigsecrettogettingpublicity.com/?10065
===============================================
Tip # 4 The Best Time of Year to Query Agents
===============================================
The Best Time of Year to Query Agents
by: Jeff Rivera, founder of HowtoWriteaQueryLetter.com
As any book publishing professional will tell you, now is the time when the industry goes on hiatus. But guess what? This is one of the best times of the year to pitch agents. Why? Because agents may slow down during the hiatus period but they cannot help but sneak a peak at their email.
I know because I deal with literally hundreds of literary agencies every year.
They're constantly searching for the next hot thing to represent. And if it's sent to them now, they will have enough time to spit polish it before the industry starts back up again in January.
What's so special about January? Editors come back from the holidays with a fresh new perspective. They're also loaded up with their expense accounts all over again so they'll be ready to rock n' roll when they use those accounts to lunch with your new agent.
Expense accounts are often on a "use it or lose it" basis. If the editor didn't use all their "lunch money" last year they'll receive an even less amount this year. It's also around the time when editors and editorial directors have set or about to set their editorial schedules. So, what better time to submit to agents!
If you have something solid and ready, get your query letter together. And it better be good because you only have one shot with these agents. What are agents looking for right now more than ever?
1) Middle grade - If you've written the next Diary of a Wimpy Kid, especially a funny book for boys now's the time to pitch it.
2) Young Adult fiction - Hot, Hot, Hot! If you have a YA book, nothing's hotter in the industry. It's the one genre that has not dipped in sales tremendously. In fact, agencies are adding more agents to their rosters, specifically looking for this genre. More agents means more opportunities for you.
3) Graphic novels - If you're an author who has had a difficult time selling your novel, think about adapting it as a graphic novel. The great thing is, you don't have to be able to draw. Simply align yourself with a great artist. Create a 5-page sample of your work, a detailed summary and presto! That's all you need. 100% of the clients we've done this for have gotten agents.
4) Celebrity Memoirs - If you've got connections to celebrities, even D-List Reality TV star celebrities, this is a sure bet. Submit a solid book proposal "co-written" or ghost written by you and your hot celebrity and two things will happen: 1) The sun will rise tomorrow 2) An agent will request to read your proposal.
5) High Platform Nonfiction - If you have a huge opt-in mailing list, are the president of a large charity or organization, own your own PR firm, or have strong media connections, now's the time to write a book. Remember, if it's a nonfiction book, you only need write a book proposal, not the entire manuscript. With a strong platform, you'll have agents chasing after you instead of the other way around. 100% of the clients we created book proposals for have landed agents and damn good ones within a week or two.
Remember, you only have one shot with these agents. So, make sure your query letter is as solid as possible. If you need help writing a winning query letter, contact: [YOUR EMAIL] and we'll help you. 100% of the query letters we've ghost written have received at least 10 top agents that have requested to read their manuscripts or proposals.
===================================
TIP # 5 TRAIN WITH JACK CANFIELD
===================================
My good friend and mentor Jack Canfield is holding his second annual Train the Trainer program starting this February.
Jack is by far one of the most talented teachers I've ever met when it comes to training, speaking and presentation style.As you know I have been working with Jack since 1993. I believe in Jack and I believe that he can change your life!
If you have ever considered speaking as a profession, and I know a lot of you have,
I highly recommend that you put Jack's training on your resume.
In this training, Jack doesn't just teach you how to deliver his principles of success,
he teaches you how to show up authentically in the room and be genuine, present, and as real as can be.
He covers an extensive amount of material - from how to set up a room, to presentation skills, to group exercises, and more.
His promise is that by the end of the entire yearlong training, each and every student will have the ability to present 3 whole days on information to any size group or organization.
****SPECIAL NOTE: My readers get a $4000. DISCOUNT***** Check the link below
http://www.jackcanfield.com/cmd.php?Clk=4048955
==================================================
TIP # 6 Get a Free Copy of "The Millionaire Messenger"
==================================================
Brendon Burchard, founder of Experts Academy, is giving away copies of his new book "The Millionaire Messenger."
https://burchardgroup.infusionsoft.com/go/mm/frishmr
The book doesn't come out until March, but Brendon is giving away review copies to amp up the market.
He only has 1000 to give, so go grab your copy today. I am!
You probably know Brendon from his multi-million dollar launches, or his $5,000 seminars like Experts Academy.
But he started out as a simple guy with a great message. He turned his advice and life experience into a brand that changes millions of people's lives.
"The Millionaire Messenger" is about how we can all make a difference and a fortune with our advice, expertise and how-to information.
Learn more and hear Brendon talk about the book here:
https://burchardgroup.infusionsoft.com/go/mm/frishmr
Oh, and be sure to get your complimentary copy today before they're all gone.
=======================
PERMISSION TO REPRINT:
=======================
You may reprint any items from "Rick's Sunday Tips" in your own print or electronic newsletter.
But please include the following paragraph:
Reprinted from "Rick Frishman's Sunday Tips"
Subscribe at http://www.rickfrishman.com and receive Rick's "Million Dollar Rolodex"
If you like my newsletter, please pass it on to your friends, clients and colleagues.
----------------------------------------------------------------------------------
Note: I'm a compensated affiliate for some of the programs I tell you about.
I only tell you about people and programs I have checked out and believe in.
-----------------------------------------------------------------------------------
Let me know if I can help you in any way.
I can't wait to see you in March!
To Your Success
Rick
Rick Frishman
Founder, Planned Television Arts
Publisher, Morgan James Publishing
5 Penn Plaza, 23rd Floor
New York, NY 10001
(212) 655-5470 Office
516-908-4496 Fax
http://www.rickfrishman.com
http://www.morganjamespublishing.com
Monday, February 21, 2011
Getting Published
I am writing a book. So what else is new? It seems as if everyone in the world is writing a book. Since I actually want people to read it when it's finished, I'm serious and plan to put some effort into this.
I have written several books already. Two can be downloaded for free from my website: www.strategiesforlivingunlimited.com If you click on "Resources", you will see them to click on and download: Strategies for Fashion in the Workplace and Wisdom Not for Wimps. I also have a self-published book, The Queen of Bargains Little Instruction Book which sold 1500 copies and so I made a profit. I have some left, maybe 30, in case someone needs to add it to their library:)
The Actor's Working Process, which I wrote for actors and directors, is not only not published, but sits in my closet waiting to be scanned onto a computer, as it was born before the electronic age began. One more, a book of devotions, is unpublished.
I began this book, Zip It! a month ago.
I'm also researching the pros and cons of self-publishing, ebooks, traditional books (paper), finding a publisher, marketing and other related topics and I thought sharing my findings may help others as it helps me sort through the overwhelming amount of information.
I started with a friend and publisher, Chug Roberts, President and Publisher of TheCapitol.net - non-partisan training and publications that show how Washington works.(TM). My invitation to him was irresistible, "You talk and I will listen."
Within minutes he responded via email and said a call was OK within the hour.
I waited a polite 2 minutes and then called and met his expectations. I actually listened and wrote as fast as my fingers would go.
A very important resource is author Aaron Shepard, a self-published childrens' writer who has written 3 books that tell the whole story: Aiming at Amazon:The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing, POD for Profit: More on the NEW Business of Self Publishing, or How to Publish Your Books With Print on Demand by Lightning Source, and Perfect Pages: Self Publishing with Microsoft Word, or How to Design Your Own Books for Print on Demand.
A traditional publisher arranges for layout, cover design, images, graphics and pictures, and some marketing and when you self-publish, you pay for all this out of pocket. Of course, the money with traditional publishing is not great, unless you are famous, which I am not. The risks are greater with self-publishing and yet the rewards are also potentially greater. Risk/reward analysis is always necessary, not fun and a real eye opener.
Overly simplified here, after you figure that out, and write the book, it is important to get someone to really review your book. Chug stressed that friends, family and even professional colleagues may run from the truth and getting a "do different" from someone may be harder than finding gold in your backyard, unless you live in Alaska! There is the group of top 100 reviewers on Amazon and Jim Cox in the Midwest Book review (out of Oregon) who might do it. I can only ask.
Then there are blurbs. Who would write one for me? My acting teacher, Olympia Dukakis? The FAA facility director in Palm Coast, former clients (an engineer, a PR executive, a Fox News correspondent, an actor, a financial analyst, a high tech project manager)? I need to compile a good list.
Who cares about what I have to write? I don't know. I need to enlarge my following on Facebook, my website and a blog. In fact, I'd better start blogging every day. That way I can see if anyone cares by tracking views to the pages.
I starting sending a targeted message to Facebook friends and I will analyze the responses. The message has the subject "Need information". The message is: I'm writing a book on communication. Who do you think needs help communicating more: parents, children, husbands, wives, best friends, managers, employees, or teachers? Please leave your comments here and pass this along to your friends. I need to boost my following. I thank you from the bottom of my heart for reading, but I need more."
If you have an opinion, please respond. It will help me more than you can imagine.
Is this to be a general self-help book or a book to be used in training people to maximize their leadership skills?
I'll be blogging regularly to test the market and see what the interest is.
I also need to network with like minded writers and publishers. Chug recommended the IBPA, The Independent Book Publishers Association. They have an annual publishing university event which has been a great resource for him.
Following other bloggers and reaching out to a few will be useful: Glen Reynolds, Tyler Cohen, and others I know, like Julia Duin (former Washington Times Religion reporter and current Washington Post Religion blogger), Jennifer Griffin (national security correspondent for Fox News) and Jamie Martin (Steady Days).
Google is another marketing outlet to consider as they sell ebooks as a PDF file which can be downloaded.
If you decide to read along for the ride, I thrive on feedback. Let it be, "Keep on doing what you are doing or do this or that differently." I don't care as long as there is feedback. Please give me at least one "works well" and one "do different" and it will fuel me like a vitamin that turbo charges me.
I have written several books already. Two can be downloaded for free from my website: www.strategiesforlivingunlimited.com If you click on "Resources", you will see them to click on and download: Strategies for Fashion in the Workplace and Wisdom Not for Wimps. I also have a self-published book, The Queen of Bargains Little Instruction Book which sold 1500 copies and so I made a profit. I have some left, maybe 30, in case someone needs to add it to their library:)
The Actor's Working Process, which I wrote for actors and directors, is not only not published, but sits in my closet waiting to be scanned onto a computer, as it was born before the electronic age began. One more, a book of devotions, is unpublished.
I began this book, Zip It! a month ago.
I'm also researching the pros and cons of self-publishing, ebooks, traditional books (paper), finding a publisher, marketing and other related topics and I thought sharing my findings may help others as it helps me sort through the overwhelming amount of information.
I started with a friend and publisher, Chug Roberts, President and Publisher of TheCapitol.net - non-partisan training and publications that show how Washington works.(TM). My invitation to him was irresistible, "You talk and I will listen."
Within minutes he responded via email and said a call was OK within the hour.
I waited a polite 2 minutes and then called and met his expectations. I actually listened and wrote as fast as my fingers would go.
A very important resource is author Aaron Shepard, a self-published childrens' writer who has written 3 books that tell the whole story: Aiming at Amazon:The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing, POD for Profit: More on the NEW Business of Self Publishing, or How to Publish Your Books With Print on Demand by Lightning Source, and Perfect Pages: Self Publishing with Microsoft Word, or How to Design Your Own Books for Print on Demand.
A traditional publisher arranges for layout, cover design, images, graphics and pictures, and some marketing and when you self-publish, you pay for all this out of pocket. Of course, the money with traditional publishing is not great, unless you are famous, which I am not. The risks are greater with self-publishing and yet the rewards are also potentially greater. Risk/reward analysis is always necessary, not fun and a real eye opener.
Overly simplified here, after you figure that out, and write the book, it is important to get someone to really review your book. Chug stressed that friends, family and even professional colleagues may run from the truth and getting a "do different" from someone may be harder than finding gold in your backyard, unless you live in Alaska! There is the group of top 100 reviewers on Amazon and Jim Cox in the Midwest Book review (out of Oregon) who might do it. I can only ask.
Then there are blurbs. Who would write one for me? My acting teacher, Olympia Dukakis? The FAA facility director in Palm Coast, former clients (an engineer, a PR executive, a Fox News correspondent, an actor, a financial analyst, a high tech project manager)? I need to compile a good list.
Who cares about what I have to write? I don't know. I need to enlarge my following on Facebook, my website and a blog. In fact, I'd better start blogging every day. That way I can see if anyone cares by tracking views to the pages.
I starting sending a targeted message to Facebook friends and I will analyze the responses. The message has the subject "Need information". The message is: I'm writing a book on communication. Who do you think needs help communicating more: parents, children, husbands, wives, best friends, managers, employees, or teachers? Please leave your comments here and pass this along to your friends. I need to boost my following. I thank you from the bottom of my heart for reading, but I need more."
If you have an opinion, please respond. It will help me more than you can imagine.
Is this to be a general self-help book or a book to be used in training people to maximize their leadership skills?
I'll be blogging regularly to test the market and see what the interest is.
I also need to network with like minded writers and publishers. Chug recommended the IBPA, The Independent Book Publishers Association. They have an annual publishing university event which has been a great resource for him.
Following other bloggers and reaching out to a few will be useful: Glen Reynolds, Tyler Cohen, and others I know, like Julia Duin (former Washington Times Religion reporter and current Washington Post Religion blogger), Jennifer Griffin (national security correspondent for Fox News) and Jamie Martin (Steady Days).
Google is another marketing outlet to consider as they sell ebooks as a PDF file which can be downloaded.
If you decide to read along for the ride, I thrive on feedback. Let it be, "Keep on doing what you are doing or do this or that differently." I don't care as long as there is feedback. Please give me at least one "works well" and one "do different" and it will fuel me like a vitamin that turbo charges me.
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